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The YOU Project

Because Becoming YOU Is the Greatest Work You'll Ever Do

7 Day Money Back Guarantee.

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Above The Fold

Does this sound like you?

You’re always showing up for everyone else, but you feel unseen and unsupported yourself?

You know you need peace and balance, but you’re unsure how to create it in your life?

You’ve noticed yourself shutting down or reacting emotionally, but you don’t know how to cope in a healthier way?

You've realized you’ve lost touch with the person you used to be, but you don’t know how to reconnect with yourself?

You’re juggling so many roles every day, but your own needs always end up last on the list?

You’re stuck in survival mode every day, but you don’t know how to break the cycle?

You’ve spent enough time pouring into others, hustling for worthiness, and pushing through the stress. Now, it’s time to pour into yourself.

Stressed Woman

The YOU Project is a journey of intentional self-care, reflection, and transformation—designed to move you from burnout to balance, from survival mode to purposeful living. This isn’t your average self-care checklist. It’s a deep, holistic experience that touches every dimension of your wellbeing—mental, emotional, physical, social, financial, spiritual, and more.

This is a self-care experience that changes everything. It meets you where you are and guides you to become who you’re truly meant to be. Whether you’re just beginning to get to know yourself or ready to evolve into your fullest potential, this program helps you grow by addressing every area of life - mental, emotional, physical, social, financial, spiritual, environmental, professional, and more.

 

Through new habits, deep reflection, and intentional action, you’ll not only reconnect with your authentic self—you’ll transform and evolve into a stronger, more balanced, and empowered YOU.

The Transformational Journey

In each lesson, you'll unlock a new layer of self-awareness, practice realistic strategies, and create sustainable habits that support the best version of YOU.

Explore how stress shows up in your life and what to do about it.
 

Build a personalized self-care system rooted in resilience, boundaries, and self-compassion.
 

Transform every area of your life by caring for the whole YOU.
 

Align your daily life with your deepest values and biggest vision.
 

Step confidently into a life you don’t need a break from

Whether you're rebuilding, rediscovering, or completely reimagining YOU—this is your space. Your process. Your project.

Frequently Asked Questions

  • Guided Exercise Regimen
    Professionally curated follow-along workouts designed to progress you through the Optimum Performance Training Model. ~ Cardio Training ~ Flexibility Training ~ Balance Training ~ Endurance Training ~ Stabilization Training ~ Abs and Butt Training ~ Strength Training ~ Power Training *Full-Program, Self-Driven, and Self-Paced participants
  • Daily Motivation and Accountability
    You won't be on this journey alone, and our small messages each day go a long way. ~ Daily Motivational Quote ~ Daily Tasks To Complete ~ Daily Habit Tracker *Full-Program and Self-Driven participants only
  • Personalized Habit Tracker
    We will help you develop positive habits that will serve you. What gets measured gets done! ~ Personalized Habit Tracker Summary ~ Analysis and Adjustments *Full-Program and Self-Driven participants only
  • Weekly Healthy Living Crash Courses
    We educate and empower you to be able to make informed decisions about your health, even when we are not around. ~ Exercise ~ Gluten ~ Dairy ~ Alcohol ~ Caffeine ~ Processed Foods ~ Sugar ~ Eating Before 7pm ~ Hydration ~ BMR and Plateaus ~ Hormones ~ Pushing Past Plateaus ~ Sleep ~ Meat ~ Juice Plus+ *Full-Program, Self-Driven, and Self-Paced participants
  • Weekly Self-Care Exercises
    Diet and exercise alone won't set you up for life-long success. We will honor your whole self in addition to your physical body. ~ Stress Levels ~ Stress Triggers ~ Coping with Stress ~ Emergency Plan ~ Self-Care Plan ~ Self-Compassion ~ Physical Self-Care ~ Social Self-Care ~ Spiritual Self-Care ~ Financial Self-Care ~ Mental Self-Care ~ Emotional Self-Care ~ Environmental Self-Care ~ Professional Self-Care ~ Designing a Life of Impact ~ Understanding Why ~ Revisit and Reflect *Full-Program, Self-Driven, and Self-Paced participants
  • Personal Check-Ins
    Access to Holistic Life Coach, Certified Personal Trainer and Women's Fitness Specialist, Maddy Owens. ~ Weekly Check-Ins ~ Available for Questions *Full-Program participants only
  • Monthly 1-on-1 Assessments
    Coaching Calls with Holistic Life Coach, Certified Personal Trainer and Women's Fitness Specialist, Maddy Owens. ~ Personalized Coaching Call ~ Subjective Assessment ~ Fitness Assessment ~ Fitness Metrics ~ Nutrition Assessment ~ Habit Assessment *Full-Program participants only
  • Private Client Portal
    We will create a personalized private client portal that you will be able to access with a password. ~ Compare Fitness Metrics Over Time ~ Compare Photos Over Time ~ Compare Progress Over Time *Full-Program participants only
  • Discount with Nutrition Package
    Receive a discount off of our Fit and Fabulous in Four Months program when you invest in your nutrition. We will reduce the amount of toxins in your body and maximize your progress and results with healthy eating. ~ Superfoods back by gold standard, peer-reviewed clinical research ~ Juice Plus Micronutrients (30+ concentrated fruits and vegetables) ~ Juice Plus Macronutrients (15+ additional fruits, veggies, and grains) ~ Vegan, organic, non-GMO, gluten-free, dairy-free, whole foods *Full-Program, Self-Driven, and Self-Paced participants
  • Nutrition and Lifestyle Plan
    Step-by-step guidance on when and how to implement different nutrition and lifestyle habits. We will also train your body to communicate with you more effectively. ~ Grocery Guide ~ 9-Step Nutrition and Lifestyle Plan ~ Downloadable Recipe Books *Full-Program and Self-Driven participants only

Maddy Owens

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By the end of The YOU Project, you won’t just feel better—you’ll be better.


You’ll emerge more grounded, confident, and in alignment with your truest self. The changes won’t just show up in your routines—they’ll radiate through your mindset, your relationships, your energy, and your purpose. And yes, people will notice.

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You’ll walk away with the tools to support your well-being in every dimension of life—mental, emotional, physical, spiritual, financial, and beyond. More than that, you'll have a deeper connection to you—your values, your vision, and your voice.

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With lifetime access to the full experience, you’ll be able to revisit, reflect, and realign anytime life shifts. And if you choose to continue evolving, future experiences will be ready to meet you at your next level.

 

So get ready to rediscover, realign, and rise—because The YOU Project is more than a program. It’s the beginning of your most empowered chapter yet.

I hope you'll join me in this life-changing program!

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